There are probably as many reasons to quit smoking as there are smokers and many people are desperate to rid themselves of a damaging and expensive habit. You may have tried and failed repeatedly to stop. For a lot of people hypnotherapy has been a last resort and they have been amazed by how easy and effective it is. If you are ready to give up smoking, a single 90 minute session is usually all it takes (a free follow up session is available in the few cases where it is necessary). You will simply lose the desire to smoke.